SCIENCE • EVIDENCE • PRODUCT STRATEGY
Know what your product’s science can support. We help supplement, pharmaceutical and cosmetic teams evaluate evidence, assess proposed claims and plan the next steps in product development.
Discuss your claimsTHE RIGHT EVIDENCE. FOR THE RIGHT CLAIM.
A strong reference list is only useful when the research answers the right question. Does the studied dose match your formula? Were the outcomes meaningful? Does the proposed language say more than the data demonstrate?
Kompete Consulting connects scientific literature review, formulation insight and regulatory strategy. We help you understand what is supported, what remains uncertain and what to do next.
A published study is a starting point. We assess whether its ingredient identity, dose, population, duration and outcomes are relevant to your product and the claims you intend to make.
Food, dietary supplement and NHP claims follow different regulatory pathways. A claim accepted in one market does not automatically transfer to another.
We help brands assess what their products promise, what the available data actually demonstrate and which additional evaluations may be useful before launch.
Cosmetic classification depends on the product, intended use and market. Therapeutic or sun-protection positioning may require a different pathway. Certification, where relevant, is separate from evidence of efficacy.
Clearly scoped scientific support helps teams organise the literature, understand evidence gaps and prepare accurate technical communication throughout development.
Pharmaceutical assignments are scoped to the product, development stage and required expertise. Literature review alone does not establish drug approval, safety or efficacy, or replace required studies and specialist sign-off.
HOW WE CAN HELP
Find the research that matters.
We define the question, search the relevant literature and assess study design, results, limitations and contradictory findings. The deliverable is a referenced assessment with a documented scope, rather than a collection of favourable abstracts.
Check whether the evidence fits.
Compare the studied material with your ingredient specifications, extract profile, dose, route and intended population. We identify where ingredient-level evidence is relevant and where extrapolation to the finished product needs stronger justification.
Make the claim proportional to the evidence.
Review proposed wording, implied messages, market requirements and supporting data together. Recommendations may include narrower language, different positioning, a formulation adjustment or additional research.
Understand the limits and unanswered questions.
Review published safety findings, exposure, duration of use, interactions, contraindications and relevant populations. We identify data gaps and coordinate specialist input where a formal safety or toxicological assessment is needed.
Turn technical evidence into usable documentation.
Prepare evidence tables, scientific rationales, ingredient profiles, technical summaries and professional or consumer information. Product-monograph support is tailored to the document type, jurisdiction and agreed scope.
Build the evidence into the product brief.
Connect intended benefits with ingredient selection, dosage and delivery format early. When further research is warranted, we help define study objectives, relevant outcomes and a brief for qualified clinical or testing partners.
EXPLORE THE EVIDENCE
Expand a claim to see the questions behind a substantiation assessment. These are illustrative review examples, not pre-approved wording or a determination for a specific product.
Check the exact ingredient, standardisation, dose, population and outcomes. A study of one extract does not automatically support another extract or a lower dose.
Key distinction: An ingredient study should not be presented as a clinical trial of your finished product.
Look for a relevant study that evaluates the claimed outcome at the stated timepoint under representative use conditions. Distinguish instrument measurements, expert grading and participant perceptions.
Key distinction: A measured change in hydration does not by itself establish a reduction in wrinkle appearance.
Define what users are evaluating, who the intended users are and how the assessment is conducted. A suitable sensory or consumer-use study may support a carefully worded perception claim.
Key distinction: Consumer opinion about how a product feels does not establish a biological or therapeutic effect.
Specify the comparator, outcome, use conditions and basis of comparison. Assess whether the study supports the precise advantage stated and whether the comparison remains current and fair.
Key distinction: A difference on one endpoint should not become an unrestricted claim of overall superiority.
Review who performed the evaluation, its protocol, population and results, alongside the intended market's requirements. Explain what the testing actually demonstrates.
Key distinction: Testing is not a guarantee that no user will experience irritation or an allergic reaction.
Review the specific meaning of the statement, ingredient and processing records, supplier declarations and any applicable standard or certification scheme. Environmental claims need a defined, supportable scope.
Key distinction: Vegan, cruelty-free, organic and recyclable describe different attributes and should not be treated as interchangeable.
EVIDENCE-BASED MARKETING
A statistically significant result is not automatically a meaningful consumer benefit. An ingredient study is not automatically a finished-product trial. And a promising mechanism is not proof that a product works in people.
We help teams translate findings into understandable language while keeping the study conditions and limitations in view. The review can cover packaging, websites, professional materials and the messages implied by imagery or comparisons.
Plan an evidence review →Match the evidence to the actual product and intended users.
Keep the wording within the strength and scope of the findings.
Connect each proposed claim to its sources and assessment rationale.
A DEFINED PROCESS
Confirm the product, claims, target markets, intended users and decisions the review needs to inform.
Review relevant studies, product information and regulatory context, including conflicting or unfavourable findings.
Document the connection between proposed wording and evidence, with limitations and unresolved questions.
Identify wording revisions, formulation changes, additional testing or specialist input.
Provide the agreed documentation and walk your team through the findings and practical implications.
WHAT YOU RECEIVE
Deliverables are agreed at the start, based on your product and the decisions you need to make.
ILLUSTRATIVE ASSESSMENT FORMAT
| Review question | What we examine | Possible next step |
|---|---|---|
| Does the ingredient match? | Identity, extract profile and specifications | Obtain supplier documentation |
| Does the dose match? | Daily exposure and duration of use | Reassess dose or claim scope |
| Was the benefit measured? | Endpoints, methods and population | Refine wording or plan further research |
COSMETIC CLAIMS IN THE EU
EU cosmetic claims are subject to common criteria under Regulation (EU) No 655/2013. We can assess the proposed communication against these principles and identify the documentation needed.
Does the claim respect the applicable framework without presenting basic legal compliance as a special benefit?
Does the product actually have the characteristics or ingredients described?
Is the supporting evidence appropriate and verifiable?
Does the wording remain within what the available evidence demonstrates?
Does the communication avoid misleading comparisons or unfair denigration?
Can the intended audience understand the message and make an informed choice?
COMMON QUESTIONS
It is the assessment and documentation of evidence supporting what a product claims to do or contain. The work considers the exact wording, implied message, product characteristics and relevant market requirements. The necessary evidence depends on the claim and product category.
Sometimes, provided there is a defensible connection between the studied ingredient and your product. Identity, dose, standardisation, formulation, route, population and conditions of use all matter. We assess that connection and flag where finished-product data or other evidence may be needed.
No. The answer depends on the product, intended claim, available evidence and regulatory pathway. Relevant existing evidence may be sufficient for some purposes; other claims require more specific data. We assess the gap before recommending additional research.
This service focuses on scientific assessment, planning, documentation and coordination. Where new testing is needed, we can help develop the research brief and coordinate with qualified third-party providers. Study execution, fees and specialist responsibilities are agreed separately.
These terms have specific regulatory meanings that vary by jurisdiction and product category. For example, the US distinguishes dietary supplement structure/function claims from health claims concerning disease-risk relationships. We assess the intended wording within the relevant framework rather than transferring a claim category between markets.
Yes. We assess performance, ingredient, sensory, consumer-perception and comparative claims, along with the supporting documentation. The scope can include identifying appropriate evidence and developing a testing brief. Claims that imply therapeutic effects need a product-classification review.
Yes, through agreed scientific literature review, evidence synthesis, medical writing and documentation support. The scope identifies the product stage, deliverables and specialist review requirements. This is not a substitute for a sponsor's regulatory obligations or required clinical development.
We can review published safety evidence and organise relevant exposure, interaction and contraindication information. Formal toxicological assessments, regulated safety reports or specialist sign-off are scoped separately with appropriately qualified professionals where needed.
We can support scientific content development and evidence organisation for product monographs and professional or consumer information. The document format, required expertise and regulatory status are established at the start. An educational product profile is not the same as an approved pharmaceutical Product Monograph.
A standard literature assessment is not automatically a systematic review or meta-analysis. If your project needs a registered protocol, systematic methods or statistical pooling, those requirements and specialist contributions are defined separately.
Yes. We can assess claims across packaging, websites, sales materials and other agreed channels, including messages implied by images or comparisons. Recommendations aim to preserve useful product communication while accurately reflecting the evidence and applicable requirements.
Share your formula or ingredient specifications, target markets, intended users, proposed claims, existing studies and desired launch timeline. We then define the evidence-review scope, deliverables and any additional information needed.
LET’S REVIEW YOUR PRODUCT
Bring your formula, proposed wording, target markets and existing research. We’ll help define the right scope for a scientific evidence review.
Requirements vary by product and jurisdiction. These primary sources provide background; the applicable framework is checked for each engagement.
