THE BOUNDARY
Nutritional support and drug-related positioning require different assessments. We review the formula, format, intended use, and proposed claims together to establish the appropriate pathway in each target market.
WHAT THE CATEGORY ACTUALLY NEEDS
01
Lean mass support
Protein quantity, quality and leucine threshold at intakes well below normal, in a format someone with reduced appetite will actually finish.
02
Micronutrient sufficiency
Reduced intake compresses the margin on every micronutrient at once. Which ones matter, at what levels, and how they interact with reduced gastric emptying.
03
Digestive tolerance
Fibre type and load, osmotic behaviour, and formats that do not compound nausea or early satiety.
04
Hydration and electrolytes
Reduced intake reduces fluid and electrolyte intake alongside it. The concentration that works for an athlete is not the concentration that works here.
FORMAT ASSESSMENT
We start with the nutritional objective, then assess the format that can realistically deliver it. Serving size, taste, ingredient compatibility, stability, and regulatory positioning are developed together.
Protein-forward nutrition
Powders, sachets, and beverage concepts assessed for protein delivery, serving volume, taste, and texture.
Targeted micronutrient support
Capsules, powders, liquids, and chewables developed around a defined nutritional rationale and practical daily use.
Fiber and digestive-wellness concepts
Ingredient and format selection with attention to serving size, mixing behaviour, sensory experience, and tolerability.
Hydration formats
Drink mixes and liquid concepts assessed for intended use, dilution, electrolyte composition, and flavour.
THE SERVING
A formula must work beyond the specification sheet. We assess how the intended dose, format, and daily routine fit together before development moves forward.
What should each serving deliver, and how much product does that require?
Which flavour, sweetness, mouthfeel, and aftertaste profiles should prototypes explore?
Which ingredients, combinations, and serving instructions need closer assessment?
What mixing, measuring, storage, and serving frequency will the product require?
What testing is needed to establish shelf life and finished-product specifications?
WHAT WE DO
Formula and claim boundary together.
Category and white space assessment.
Formulation to the nutritional requirement rather than the marketing concept.
Format and sensory development for reduced appetite.
Claim boundary definition per market, stated as what can and cannot be said.
Substantiation mapping for the claims retained.
Label and pathway for Canada and the United States.
Review of consumer-facing copy, listing content and any healthcare professional material.
WHAT YOU RECEIVE
Whether you bring an early concept or an existing formula, we help identify what is supportable, what needs development, and what should change. Depending on the project scope, deliverables may include:
01
Product feasibility brief
Intended user, nutritional objective, proposed format, and key development risks.
02
Formulation rationale
Proposed ingredients, amounts, and supporting scientific rationale.
03
Claims and evidence matrix
Proposed wording, evidence gaps, and market-specific limitations.
04
Development and testing plan
Prototype priorities, specifications, and stability or specialist testing needs.
05
Market-entry roadmap
Classification assessment, documentation requirements, and next steps for the intended markets.
A NOTE ON POSITIONING
We do not develop products positioned as treating side effects, replacing medical care, enhancing a therapy, or as an alternative to one. That is not caution, it is the line between a supplement and a drug, and brands that cross it lose the product rather than the claim.
Send us the concept, the intended format and the markets. We will define the formula requirement and the claim boundary side by side.